The VSA Team
Mark Lacek
With a career built in the global airline, travel and loyalty marketing worlds, Mark has assembled
a team to change the world. Your world.
Whether you work for or run a company your time away has never been as important as it
is now.
Escape, renew. explore and enjoy your life. We are making that easier for you.
Founder/President
Merideth Clause
Former CMO and senior marketing strategist with 25+ years of experience in positioning, executive communications, and market insight.
Meredith has supported VSA’s research, positioning, and narrative development.
Strategic Comm/Research
A financial advisor with extensive experience, Greg works with ultra-high-net-worth clients, guiding complex business and investment decisions across industries.
For VSA, Greg brings deep expertise in mergers and acquisitions, banking, and regulatory navigation, helping shape the financial model and ensure a clear path to execution and growth.
Investors/Development
Gregory Smith
Serial entrepreneur and four-time CFO with a track record of scaling companies to successful exits totaling $500M+. Scott has served as a five-time Interim CFO and advisor to private equity portfolio companies, bringing financial rigor and strategic clarity.
For VSA, Scott supports financial structure and growth strategy, helping refine the model and position it for adoption.
Finance
Scott Cheney
An AI and technology leader with deep experience, John builds enterprise-grade software and guides organizations from concept through production.
For VSA, John brings expertise in AI-enabled development, product strategy, and modern engineering—helping shape scalable solutions and ensure a clear path to execution and growth.
Technology/AI
John O’Neill
A creative leader with deep experience across global brands, David builds brand systems and guides organizations from strategy through execution.
For VSA, David leads brand, narrative, and experience design—helping define the core proposition, shape the customer journey, and ensure a clear path to market and growth.
Brand/Design