The best moments in life don’t happen at a desk.

We mean to take the trip - and then it doesn’t quite happen.
VSA is here to change that - making the place you work the reason you finally go.

WHAT WE BELIEVE

**We’re taught to save for the life we might have.
We’re here to help save for the one we have now.**

Savings have always been about protection - retirement, illness, education. It should also be about possibilities.

Employers can shape how people live.

Employees give a company their best years - time, attention, ambition. Helping them step away and use that time well is the other half of the deal.

Experiences outlast things.

Things fade.
Objects go out of fashion. Technology changes.

Memories last.

The simplest ideas just need a spark.

This one sat in plain sight for decades. What changed is the technology to run it and the environment to prioritize it.

The employers who truly value their people will stand behind it.

Many say it, few put their brand and resources behind it. Employees know the difference.

Because this
is what life
is made of

Built by the person who taught airlines how to reward loyalty.

Mark Lacek spent a career in airline, travel, and loyalty marketing — pioneering how the world's biggest travel brands turn customers into lifelong loyalists. VSA is the next chapter: taking everything loyalty taught him and building it for the workforce, so the people who show up every day get rewarded with the one thing they actually want — time away, well spent.

THE ORIGIN

And the team shaping it.

Meredith Clause

Former CMO and senior marketing strategist with 25+ years of experience in positioning, storytelling, and market insight.

Strategy & Marketing

Scott Cheney

Greg Smith

Development / Investors

Multiple-time B2B software CEO; builds revenue engines through growth & exit. Leads go-to-market.

CRO, Sales

Tim Butler

John O’Neill

Technology / AI

AI & technology leader; builds enterprise software concept-to-production. Guides product & engineering.

Serial entrepreneur & four-time CFO; $500M+ in exits. Shapes financial structure & growth strategy.

Finance

Financial advisor to UHNW clients; M&A, banking & regulatory. Leads VSA's banking relationships.

CFO

IN MEMORY

David Richardson

David shaped how VSA looks and feels — our brand, our narrative, the way it all comes together. We carry his work forward with gratitude. He is deeply missed.