THE VACATION SAVINGS ACCOUNT - LAUNCHING 2027
Bring your clients a benefit they won’t forget
A payroll-funded travel savings benefit with an employer match. New, easy to place, and built for the retention conversation you're already having.
Your clients are getting squeezed.
Healthcare costs keep climbing. Budgets stay flat. And employees are stretched thin — return-to-office friction, layoff anxiety, AI uncertainty. HR leaders need a way to make people feel valued without adding another major cost center.
Cost Pressure
Expectations to do more for their people; on a flat budget.
Perk Fatigue
Standard benefits blur together; few employees notice or use them.
Workforce Strain
Burnout is up and belonging is down; engagement slips quietly.
What if the benefit their people
value most cost them the least?
Introducing VSA - the Vacation Savings Account
Inexpensive to offer.
Impossible to forget.
Employees save automatically through payroll,
employers add a match they choose and cap.
Automatic Contributions
Employees set a goal; contributions come out automatically each paycheck.
A match employers control
They set the amount and the cap.
No open-ended liability.
Employee choice in travel
Redemption across broad travel marketplaces employees already trust
Employees want it.
Employers can afford it.
A benefit people actually use, for a fraction of what replacing one of them costs.
78%
would participate if their employer offered VSA65%
chose travel over other financial & wellness perks~$200
annual employer match to drive itSource: VSA Employee Survey, U.S. working professionals (n=386), 2026
Employers are already shifting budget into flexible Lifestyle Spending Accounts (LSAs) — but most of those dollars fragment into stipends and perks only some people use.
VSA is a save-and-match vehicle for the one thing nearly all employees want — travel.
A benefit
everyone can use.
Near Universal & Inclusive
Unlike other lifestyle perks, nearly everyone wants to travel.
Gets PTO Taken
People save toward a chosen trip and actually take the time off.
Experience Economy
Employees - especially younger generations - value experiences over things.
Why be a Charter Broker
We’re selecting a small group of Minnesota brokers to launch with.
First access — be the first in your market to bring it to clients.
Preferred terms — Charter partners receive preferred commercial terms.
A different conversation — something genuinely new to open a renewal with.
Direct support — a direct line to our team, plus materials you can put in front of clients.
Easy to place.
Easy to run.
1.You introduce VSA
We’ll give you everything you need for the conversation.
2. Clients set the match
Fixed amount, as a percent, capped - their call.
3.We run the program
Enrollment, communications, member support, reporting.
LIMITED FOUNDING COHORT - 2026
We’re early- and
that’s the opportunity.
VSA launches to employer clients in Q1 2027. We're selecting our Charter Brokers now. Being early means helping shape the program — and owning the conversation in your market before anyone else is having it.
